SaaS products
Our own software for optical retail, restaurants, workforce and more. Buy it, switch it on, and run your business from day one.
What we do
Everything your business runs on, from one team.
Ready-made products you can switch on today, plus custom software, websites and automation, with AI built into all of it. If it can be solved with software, we build it.
Custom software
Bespoke systems built around your exact workflow, for when off-the-shelf tools do not fit how you actually work.
Websites & web apps
Fast, modern websites and web apps that represent your brand and run real operations, not just brochures.
Automation & AI
Automate the repetitive work and wire AI across your tools, so more of the business runs itself.
Our products
Software we built, ready for you.
Our own products, running real businesses today. Not the exact fit? We build custom software too.
KittyLive
A second brain — and someone to talk to.
Personal AI companion for solo founders
Kitty holds your whole day and your whole business in one place: it remembers what matters, runs your routines, builds your automations and keeps the follow-ups moving. And when it is just you at the top, it is a companion you can actually talk to.
EteliosLive
One operating system for your entire business.
Retail & business OS · optical flagship
Sales, stock, finance, customers and teams on one record, across every store, warehouse and online channel, with industry modules built for how your trade actually works. Optical first: a prescription becomes a GST invoice in one flow.
Explore EteliosRasoi MiseLive
Everything in its place. Including your margin.
Restaurant operating system
Billing, recipes, stock, central kitchen, delivery and profit in one platform, built inside real restaurant kitchens and made for Indian restaurants. Running live across our own outlets today.
Hind Workforce OSLive
Hire, pay, perform, retain — one system for your whole workforce.
HR, payroll & performance OS for retail chains
The full employee lifecycle on one record — recruitment, onboarding, attendance, leave, payroll, performance and exit. Geofenced punch-ins feed a staged payroll with locked months and a full audit trail. Built inside a real chain and proven in production across six brands.
VaaniLive
Calls that sound human — made for India.
AI voice agent for calls
Inbound and outbound calls — enquiries, feedback and follow-ups — handled in a natural Indian voice. No robotic tone, no awkward pauses, no mishearing: it talks, reads the mood and handles objections like a trained agent. Plug it into any CRM, or export every call. Already running across three of our own companies — with domain-trained versions, like a phone optometrist and a support ticket-solver, rolling out next.
Maan SammanLive
Every review, every location — one reputation desk.
Reputation & Google Business Profile manager
Connect and sync every Google Business Profile in one place. See reviews as they land, reply to the good and the bad to keep customers engaged, turn complaints into tracked escalation tickets, and pull reports without exporting anything by hand. Running across two large retail chains.
PrabhavLive
All your marketing, in one app.
All-in-one marketing suite for small business
Competitor radar, SEO, WhatsApp, reviews, a content pipeline and weekly reports — the job of six or eight separate subscriptions in one place, in Hindi and Hinglish. Every competitor signal is link-backed to a real source, never invented.
Explore PrabhavFlagship · Etelios
One operating system for your entire business.
Etelios runs sales, stock, finance, customers and teams across every store, warehouse and online channel on one record, with industry modules built for how your trade actually works.
The problem
Growing businesses run the till, the stock, the accounts, the customer list and the staff on separate tools. The gaps between those tools are where money, stock and customers leak. Generic software does not understand your trade, so you bend the business to fit it.
The platform — 14 modules, one record
Sell
- Floor (POS)A fast touch app for the store: sell, orders, stock and money, with split payments and printable or WhatsApp invoices.
- Commerce (Omnichannel)Your online store and marketplace channels on the same stock, prices and books as your shops.
- Customer Identity & CRMOne customer record across every store and channel.
Stock
- CatalogueCategories, brands, variants, attributes and tax codes, managed once.
- Supply & InventoryPurchase orders, goods receipt, transfers with gate passes, blind counts, reorder and dead-stock control.
- Returns, Warranty & CasesReturns with credit notes, repairs, warranty and complaints on a service clock.
Money
- Finance & AccountingGST invoicing, GSTR-1 and GSTR-3B, TDS, bank reconciliation, Tally export, depreciation, and a P&L for every location.
- Founder Control TowerGroup-wide view, approvals, configuration and live P&L.
Grow
- GrowPilotSegmentation, recall, campaigns, call tasks and consent management.
- ConnectInternal messaging for your teams.
Control
- Identity & AuthorityLocations, roles, approval limits and device-level access, with a named person's PIN on every sensitive action.
- AuditAudit runs, findings and tracked actions.
- JTSJobs, tasks, training and competence tracking.
People
- WorkforceHR, leave and payroll, built on the same record.
Omnichannel commerce — every channel, one business
One catalogue
Set once, sell everywhere
Products, variants, prices and tax codes are set once and used by the store till, the online store and marketplace channels.
Website = a location
Your site trades like a store
It has its own sales, cash position, P&L and GST, and it is audited exactly like a physical store.
Marketplace
The accounting done right
TCS and TDS under §194O recorded and reconciled, commission booked as expense, revenue reported gross to match GSTR-1, payouts matched to your books.
Price floors
Minimum price, enforced everywhere
A manufacturer's minimum selling price holds at the store, on the website and on marketplace listings.
Correct tax
Worked out by delivery address
IGST or CGST/SGST is determined from where the order is delivered, and the invoice is raised at dispatch or collection.
Unified customer
One record, consent once
One customer across store, web and marketplace, with stock that follows the customer for cross-store collection.
Industry modules — your trade's depth on the same core
Flagship
Optical
Clinical records and prescriptions, OptiFlow lab with QC and remakes, a lens advisor at the counter and a frame-and-lens compatibility engine.
Retail
Apparel
Size and colour matrices, seasons and markdowns.
Hospitality
F&B
Recipes, menu costing and outlet operations.
Why Etelios is different
- + Built inside a real chain, not from a feature checklist. Every module was shaped by running live stores.
- + One record: a prescription, a frame, a lab job, an invoice and a ledger entry are all connected, so numbers cannot drift.
- + Controls the system enforces: discount limits, approvals, cash trails and maker-checker sit in the software, not in trust.
- + Indian compliance by design: tax rates are dated, so a rate change never rewrites an old invoice.
- + Multi-company, multi-location from day one.
Proof points
One flowA prescription goes from the first test to a GST invoice.
Nothing driftsChanging a tax rate moves no historical invoice.
Named accountabilityEvery sensitive action is tied to a named person.
14 modulesAll on one record, across every location.
Marketing suite · Prabhav
All your marketing, in one app.
Ek app. Poora marketing. Baaki sab subscriptions? Band.
One dashboard that does the job of six to eight separate marketing tools, so a small business stops paying for — and switching between — a pile of apps. Built for Indian businesses, in Hindi and Hinglish.
The problem
Eight subscriptions, eight logins, eight learning curves — mostly in English and billed in dollars, and nothing talks to each other. Work is scattered and stale, and things slip: a review sits unanswered, a rival's offer is spotted too late.
Six engines, one screen
Nazar
Market radar
An on-command scan of competitors and brand perception. Every finding comes link-backed to a real source, with a score — never an invented number.
Khoj
SEO
The keywords you rank for, the gaps you are missing and the discovery opportunities worth chasing.
Sampark
Send, read and reply to WhatsApp from inside the app, so conversations live where the work is.
Saakh
Reviews & reputation
Collects mentions and reviews and drafts replies for your approval — the good ones and the bad.
Kaarya Board
Content pipeline
A kanban from Sense to Draft to Schedule to Ship. A finding becomes a post without re-typing it.
Hisaab
Weekly report
A plain-language summary of the week's performance, with an honest "no data" when there is none.
A Monday morning with Prabhav
01Open Prabhav. Nazar shows three competitor offers and the week's mentions, sentiment already scored.
02Tap a signal and it drops into the Kaarya Board as a draft. Schedule it, and Sampark sends the WhatsApp.
03Saakh surfaces a two-star review with a reply already written. Approve it.
04Hisaab emails the week's summary.
~20 minutes. One login.
Why Prabhav is better
- + One app, one login, one bill, instead of a scheduler plus an SEO tool plus a listening tool plus a WhatsApp app.
- + Hindi and Hinglish, not an English SaaS dashboard.
- + Self-serve and simple, so it is priced to undercut buying the tools separately.
- + Link-backed by design — a built-in guardrail against made-up competitor "facts".
Who it is for
- + The owner-operator running an optical, clinic, boutique or D2C shop, doing their own marketing at night.
- + The one-person marketing team tired of juggling eight logins.
- + Tier 1, 2 and 3 India, WhatsApp-first, who value control and clarity over fancy analytics.
Where it fits
Built for how your industry works.
Optical retail, with Etelios
Run an optical chain end to end — and the rest of the business on the same core.
- + A prescription from the first eye test to a GST invoice, in one flow
- + OptiFlow lab with QC and remakes, a lens advisor and a frame-and-lens compatibility engine at the counter
- + One record across till, website and marketplace: one stock position, one customer, one set of books
22 outlets
Live at Lenstrack, an optical chain running pan-India on Etelios — 14 modules on one record, with optical depth on top.
Restaurants & cafés, with Rasoi Mise
Run billing, the kitchen, stock and delivery on one platform — and see the margin on every plate.
- + Billing at the counter wired to the kitchen, with recipe costing on every dish
- + Stock that ties back to plates sold, fed by one central kitchen across outlets
- + Delivery sales and payouts reconciled, so a payout that does not add up gets caught
Live
Running today across our own restaurant outlets. Built in a kitchen, not a boardroom.
Workforce, with Hind Workforce OS
Run the whole employee lifecycle for a multi-outlet chain on one record — from a candidate in the hiring pipeline to a final settlement.
- + Geofenced selfie punch-ins that flow straight into a staged payroll
- + Hard controls: a finance gate on onboarding, locked months, mandatory-reason overrides and a full before/after audit trail
- + Leave, loans and sales incentives built for the shop floor, with an Android app
71 employees
Live monthly payroll across six brands and 20+ outlets, reconciled stage by stage with zero drift.
Reputation & outreach
Win and keep customers with AI doing the legwork.
- + Vaani for enquiry, feedback and follow-up calls, in a natural Indian voice
- + Maan Samman to sync every Google profile, reply to reviews and track escalations
- + Prabhav for all-in-one marketing: competitor radar, WhatsApp, reviews and SEO
“Namaste Rajesh ji! Aapka eye checkup kal 4 baje scheduled hai — main aapki appointment confirm kar rahi hoon.”
00:00 / 00:38NATURAL INDIAN VOICE
Proven, not promised
We run our own business on it.
Before we sell it, we run it. Upcapto software powers real operations in production today.
7
products live in production today
71
employees on live payroll with Hind Workforce OS
1
AI, Kitty, across every system
22
outlets running Etelios live, pan-India
Pricing
Pricing that follows your business.
Switch on one product or the whole suite. You pay for what you run, and Kitty comes with every plan.
Single OS
Start with one product.
Custom
- Any one Upcapto product
- Kitty AI, built in
- Unlimited users
- Onboarding and migration
- Email and chat support
Connected Suite
Run the core of your business.
Custom
- Up to any four products
- Shared data core across products
- Kitty AI, full access
- Priority support
- Integrations and automations
Enterprise
Scale across every location.
Let’s talk
- The full seven-product suite
- Multi-location and role controls
- Dedicated onboarding and a success manager
- SLAs and custom integrations
- Security and data-residency options
Every plan includes Kitty, the shared data core, product updates and onboarding. We quote per business after a short walkthrough.
FAQ
Questions, answered.
What exactly is Upcapto?
Upcapto is a software, automation and AI company. We build and sell our own products for running a business, and we build custom software, websites and automations for any business. One team, everything under one roof.
Do you build custom software, or only sell products?
Both. Our products are ready to switch on today, and when off-the-shelf does not fit, we build custom software, websites and automations around your exact workflow. If it can be solved with software, we can build it.
Do I have to buy everything at once?
No. Start with the one product you need today and add the rest when you are ready. Because our products share one core, there is nothing to migrate or re-enter later.
What is “one core”, and why does it matter?
Every Upcapto product reads and writes the same database and customer records. A sale, a stock move, a payroll entry and a support ticket all stay in sync automatically, so your numbers always agree.
Which products are live right now?
All seven are live in production today: Etelios (retail and business OS, optical first), Rasoi Mise (restaurants), Hind Workforce OS (HR and payroll), Kitty (personal AI companion), Vaani (AI voice calling), Maan Samman (reputation and Google Business Profile) and Prabhav (all-in-one marketing suite). Etelios runs a 22-outlet optical chain pan-India, Vaani runs across three of our own companies, and Maan Samman runs across two large retail chains.
Is my data safe?
Your data is yours. It lives in one secure cloud, is backed up automatically, and is never shared across businesses. Enterprise plans add data-residency and access-control options.
Will it work with the tools I already use?
Yes. Products connect to the tools and aggregators you rely on, for example Zomato and Swiggy for restaurants or Google Business Profile for reputation, and Kitty can automate the work between them.
How do I get started?
Book a walkthrough. We map your operations onto the platform, start you on one product, and bring the rest online as you grow.
Let's build what your business needs.
A ready-made product, a custom build, or automating your whole operation. Book a walkthrough and we will map it out with you.
Reach us at hello@upcapto.com